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Management Team

Management Team

Tobii Dynavox Management Team

The Tobii Dynavox Management Team works hard to lead our organization to success every day according to our company mission and values.

Fredrik Ruben

Fredrik Ruben

Chief Executive Officer

Fredrik Ruben has been head of the business unit, Tobii Dynavox, since 2014. He was previously the President & CEO at 3L System Group (publ.) and Vitec Mäklarsystem, working internationally with bases in New York, Singapore and Sweden.

Fredrik holds a Master’s degree in Engineering from the University of Linköping, Sweden.


Linda Tybring

Chief Financial Officer

Linda Tybring has been the CFO for Tobii Dynavox AB since December 2018. She was previously CFO for Hermes Medical Solutions AB, 3L System Group (publ), J Lindeberg AB and has also been working as CEO for Vitec Finans & Försäkring AB and Vitec Media AB. Linda has been working for the last 10 years within software industry doing business internationally. Linda began her career within a local audit firm in Motala.

Linda Tybring

Tara Rudnicki

Tara Rudnicki

President, North America

Tara was previously president of Tobii ATI, originally founded in 1983 by doctors at Boston Children’s Hospital to develop tools to aid children with disabilities.

She also serves as the president of the Assistive Technology Industry Association, which actively champions new technologies that enable people with disabilities to live fuller, more independent lives. Tara completed studies in criminal justice at Framingham State University and Northeastern University.


Nils Normell

Vice President, Sales – Europe and Rest of World (EUROW)

Nils joined Tobii Dynavox in the spring of 2018. He formerly worked at Microsoft where he held the position of Partner Sales Director. His previous employers also include Apple, Nokia, and Electrolux. In addition, Nils brings experience from a number of start-ups.

Nils holds a Master of Science degree from the Royal Institute of Technology, Stockholm and a Master of Business Administration from the Stockholm School of Economics.

Nils Normell

Kristen Cook

Kristen Cook

Vice President, Global Marketing

Joining Tobii Dynavox in 2018, Kristen is the interim head of Global Marketing and eCommerce. She leads a team that works to create awareness, interest, and engagement in our products and services for AAC and educational purposes. Kristen holds a Master of Communications degree from Duquesne University.


Tony Pavlik

Vice President, Global Operations

Tony heads the Global Operations Team and is responsible for leading the organization’s Supply Chain Management, Order Fulfilment & Logistics, Funding Operations, Order Management, Technical Support, Quality Assurance & Regulatory, Industrialisation, Enterprise Systems & IT, and Facilities Management operations.

Tony Pavlik

Al Biglan

Al Biglan

Vice President, IT & Engineering

Al joined Tobii Dynavox in early 2021 and manages the Hardware, Software, Program Management and IT/Business Systems teams.

After graduating from Carnegie Mellon University, he has remained in Pittsburgh working for a number of local and international companies such as Nokia and Ansaldo. He most recently ran the mapping department at Uber’s ATG, working on self-driving cars. Al holds a BS in Physics from Carnegie Mellon University and has done research with the Experimental Medium Energy Physics group after graduating.