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Management Team

Management Team

Tobii Dynavox Management Team

The Tobii Dynavox Management Team works hard to lead our organization to success every day according to our company mission and values.

Fredrik Ruben

Fredrik Ruben

President, Tobii Dynavox

Fredrik Ruben has been head of the business unit, Tobii Dynavox, since 2014. He was previously the President & CEO at 3L System Group (publ.) and Vitec Mäklarsystem, working internationally with bases in New York, Singapore and Sweden.

Fredrik holds a Master’s degree in Engineering from the University of Linköping, Sweden.


Tara Rudnicki

President, North America

Tara was previously president of Tobii ATI, originally founded in 1983 by doctors at Boston Children’s Hospital to develop tools to aid children with disabilities.

She also serves as the president of the Assistive Technology Industry Association, which actively champions new technologies that enable people with disabilities to live fuller, more independent lives. Tara completed studies in criminal justice at Framingham State University and Northeastern University.

Tara Rudnicki

Nils Normell

Nils Normell

Vice President, Sales – Europe and Rest of World (EUROW)

Nils joined Tobii Dynavox in the spring of 2018. He formerly worked at Microsoft where he held the position of Partner Sales Director. His previous employers also include Apple, Nokia, and Electrolux. In addition, Nils brings experience from a number of start-ups.

Nils holds a Master of Science degree from the Royal Institute of Technology, Stockholm and a Master of Business Administration from the Stockholm School of Economics.


Bob Cunningham

Vice President, Products and Development

Bob joined DynaVox in 1993 as the Director of Software Development. In 2009, he went on to become the Chief Technology Officer. Today, Bob leads product strategy and product development for Tobii Dynavox. In this role, he leads the Product Management and R&D teams responsible for defining, creating, and supporting our complete line of AAC and Educational products.

Bob Cunningham

Nils Linde

Nils Linde

Vice President, Global Marketing

Joining Tobii Dynavox in 2014, Nils is the head of Global Marketing and eCommerce. He leads a team that works to create awareness, interest, and engagement in our products and services for AAC and educational purposes. Nils holds a Master of Science degree from the Royal Institute of Technology, Stockholm and a Master of Business Administration from the Stockholm School of Economics.


Tony Pavlik

Vice President, Global Operations

Tony heads the Global Operations Team and is responsible for leading the organization’s Supply Chain Management, Order Fulfillment & Logistics, Funding Operations, Order Management, Technical Support, Quality Assurance & Regulatory, Industrialization, Enterprise Systems & IT, and Facilities Management operations.

Tony Pavlik

Linda Tybring

Linda Tybring

Chief Financial Officer

Linda Tybring has been the CFO for Tobii Dynavox AB since December 2018. She was previously CFO for Hermes Medical Solutions AB, 3L System Group (publ), J Lindeberg AB and has also been working as CEO for Vitec Finans & Försäkring AB and Vitec Media AB. Linda has been working for the last 10 years within software industry doing business internationally. Linda began her career within a local audit firm in Motala.